Project Geländewagen: A Mercedes-Benz and Virgil Abloh Collaboration

Driving luxury forward with innovative design: Project Geländewagen was presented at a unique digital launch event. Subscribe to the channel so you get notified for new exciting videos here:
Project Geländewagen - the first outcome of a collaboration that is a first of its kind between Mercedes-Benz and Chief Creative Director and Founder of Off-White and Men’s Artistic Director of Louis Vuitton Virgil Abloh - was unveiled via a unique digital launch event. The conceptual design project, led by Mercedes-Benz Chief Design Officer Gorden Wagener and Abloh, used the Mercedes-Benz G-Class to explore ways of disrupting future perceptions of luxury. The result is a distinctive manifestation of the G-Class as never seen before. Compelled to support the arts at a critical time, a replica of the design piece will be auctioned as part of Sotheby’s Contemporary Curated, one of the auction house’s most revered series which is defined by the unique perspective of a different influential tastemaker each year, with all proceeds going to a charity that supports international creative communities. Advanced bidding will begin on 14 September 2020.
“With Project Geländewagen we create a unique artwork that showcases future interpretations of luxury and the desire for beauty and the extraordinary. The result is something between reality and future,” says Gorden Wagener, Mercedes-Benz Chief Design Officer. “The collaboration with Virgil has seen two distinct design philosophies unite, for a one-of-a-kind re-imagination of the G that continues to celebrate the extraordinary at its core.”
Mercedes-AMG G 63:
Kraftstoffverbrauch kombiniert: 14,4 l/100 km;
CO₂-Emissionen kombiniert: 330 g/km.*
► For direct selection of a specific chapter please select below:
00:00 Welcome/Intro
01:27 Statement from Gorden Wagener
02:00 Statement from Virgil Abloh
02:25 Idea of the Project Geländewagen
03:23 Unveiling of the Project Geländewagen
04:49 Goodbye
► Experience the world of Mercedes-Benz:
► More interesting playlists:
► Mercedes-Benz on Social Media:
#MBgclass #MBdesign #mercedesbenzTV #projectgeländewagen #virgilabloh #gordenwagener #mercedes #mercedesbenz
Product may vary after press date on 08.09.2020.
* Die angegebenen Werte wurden nach dem vorgeschriebenen Messverfahren ermittelt. Es handelt sich um die „NEFZ-CO₂-Werte“ i. S. v. Art. 2 Nr. 1 Durchführungsverordnung (EU) 2017/1153. Die Kraftstoffverbrauchswerte wurden auf Basis dieser Werte errechnet. Der Stromverbrauch wurde auf der Grundlage der VO 692/2008/EG ermittelt. Die Angaben beziehen sich nicht auf ein einzelnes Fahrzeug und sind nicht Bestandteil des Angebots, sondern dienen allein Vergleichszwecken zwischen verschiedenen Fahrzeugtypen. Die Werte variieren in Abhängigkeit der gewählten Sonderausstattungen. Weitere Informationen zum offiziellen Kraftstoffverbrauch und den offiziellen spezifischen CO₂-Emissionen neuer Personenkraftwagen können dem „Leitfaden über den Kraftstoffverbrauch, die CO₂-Emissionen und den Stromverbrauch aller neuen Personenkraftwagenmodelle“ entnommen werden, der an allen Verkaufsstellen und bei der Deutschen Automobil Treuhand GmbH unter unentgeltlich erhältlich ist.


  • Mr.Sweet大魔王
    Mr.Sweet大魔王Day ago


  • Sit Nomine Digna
    Sit Nomine Digna18 days ago


  • Cosmic Surfer
    Cosmic Surfer23 days ago

    Ugliest Mercedes I've have ever seen.

  • Assassin 105
    Assassin 10524 days ago

    April fools came early?

  • trispenis
    trispenis24 days ago

    it’s November 1st, how much did this piece of shit auctioned for?

  • uranus as a boy
    uranus as a boy26 days ago

    yall stop hating its a design and a car to have in a collection not to drive around lmao, its obviously a nice & different thing in the industry. clearly an art piece

  • Seán
    Seán26 days ago

    doesn’t look artistic to me at all, just looks like a g wagon that’s been taken to los santos customs in gta. really uninspired. also the animation of it is terrible, surely mercedes could’ve gotten a good animator...

  • Harpreet Singh
    Harpreet Singh26 days ago

    Hint:it was not sold parties were not interested

  • wonjakkey chowonpecha
    wonjakkey chowonpecha26 days ago


    PH•AIMBOT26 days ago

    It’s kind a plastic toy car🤣

  • JoneyyOG
    JoneyyOG28 days ago

    The only good thing about this car is that there is just one 😂

  • Mercedes-Benz


    27 days ago


  • Frederik Likesgames
    Frederik Likesgames28 days ago

    with the XX in the front lights, the car is truly ashames of itself, "PLEEESE DONT LOOK AT ME"

  • Ricky
    Ricky28 days ago

    Why the hell are they making a street tuned g wagen ? No logic ! G wagens were meant to be driven offroad ! Why would you have astreet tuned SUV when it would not follow the characteristics there after ! Just develop a great track oriented car with a v12 ! Hell , mercedes benz is killing their v12 ! And instead making a useless stuff !

  • Alex Vecchi
    Alex Vecchi29 days ago

    y tho

  • Mercedes-Benz


    28 days ago

    Why not? 🤔

  • Games Lover
    Games LoverMonth ago

    With fridge aerodynamics in package.

  • Morice Schneeberger
    Morice SchneebergerMonth ago

    What did you expect? This is what abloh does and always did... he is not the head of two very important fashion houses for nothing

  • Nika L
    Nika LMonth ago

    Wtf is this shit

  • junaid vally
    junaid vallyMonth ago

    Virgil abloh sucks. This vehicle design sucks. Cake boss would have done a better job

  • Megabrain45 I
    Megabrain45 IMonth ago

    It looks like a hotwheels toy and very childish 💀💀💀

  • 10k subscribers without videos
    10k subscribers without videosMonth ago

    They could have called up some of pagani's designers...this is a joke!!it looks like a rally car💯

  • suede *
    suede *Month ago

    what the hell is it ;

  • Mercedes-Benz


    Month ago

    It's a project. 🤓

  • Starman
    StarmanMonth ago

    bruh this shits ugly as fuck!!

  • Nate Escalante
    Nate EscalanteMonth ago

    It’s sad that some old millionaire is going to win this & lock it away for the rest of its life

  • Makis Rouvas
    Makis RouvasMonth ago

    What the fuck

  • rafa rodriguez
    rafa rodriguezMonth ago

    Worst shit ever made

  • Nickolas Geyfman
    Nickolas GeyfmanMonth ago

    I love it but idk if choosing a g-wagon was the best sullouete

  • Pepe2727
    Pepe2727Month ago

    This is hell

  • nicki n6ck9
    nicki n6ck9Month ago

    This is art. The hole car industry is so boring. “If it’a good - don’t change it” BRO WTF?! Why so few people really get this beauty. Travis Scott could put this car in it’s perfect environment. It’s like clothes - I guess the majority of the people who are complaining have a whack style #nofront

  • Madget
    MadgetMonth ago

    Astounding tastelessness. One of the worst custom of G. You leave the project right now.

  • asaf franco
    asaf francoMonth ago

    But it does have one big problem this car is not aerodynamic

  • Kim Jong un
    Kim Jong unMonth ago

    Everyone saying fashion designers are not car designers, but the fact is Virgil is just shit.

  • s0mbongCS
    s0mbongCSMonth ago

    Now its a hot wheel

  • Diam Sirv
    Diam SirvMonth ago

    For dumb people this isnt a CAR for everyone its a special one haters with toyota corola

  • Soham Yadav
    Soham YadavMonth ago

    They lost me at the point where they called it a piece of 'art'.Like it's just a racecar wannabe with the aerodynamics of a box

  • Harsh Srivastava
    Harsh SrivastavaMonth ago

    Not that bad

  • Marg L
    Marg LMonth ago


  • Antonio Ilie
    Antonio IlieMonth ago

    I'm the only one who actually likes how it looks?? ;-;

  • punkpanther86
    punkpanther86Month ago

    this collab was great!!

  • Mr Mc
    Mr McMonth ago

    People really don’t understand Virgil abloh’s style and it shows

  • Haval
    HavalMonth ago

    Looks like me tuning some cars at Los Santos Customs

  • The Lost boy Trail
    The Lost boy TrailMonth ago

    I really thought they would design the most amazing G wagon in the game As the most renowned designers were involved in this project and I really do follow one of them thoroughly. I thought the wagon would be a designer wagon with collaboration of such big brand And would be a head turner like other flagship Mercedes But didn’t really expected this outcome A stripped out G wagon trying to get converted in a race car The Beauty of this car is the luxury, the performance, the design I would request to each and everyone working on this project to redesign the car And bring It back to its pinnacle The G Wagon And make it in such a way that everyone is fond of it from a child to old man Thank you so much I know Mercedes will look into this matter As it is one of the most customers oriented brand

  • punkpanther86


    Month ago

    they won't.

  • Arnold pH
    Arnold pHMonth ago


    LONDO VLUDMonth ago


  • Daff
    DaffMonth ago

    Project trashwagen

  • Jxstas
    JxstasMonth ago

    No enough dislikes

  • luisvantonio
    luisvantonioMonth ago

    Nunca me imaginé qué mercedes benz pudiera hacer una camioneta tan bonita verse tan cvlera

  • Jacob Jones
    Jacob JonesMonth ago

    This is not a good car. It would handle like shit, probably have severe issues, and abloh is an overzealous designer. His brand is probably one of the worst things to happen to fashion. Mercedes should focus on AMG Project One

  • thedogefogx420 thedogefox420
    thedogefogx420 thedogefox420Month ago

    Rocket league g wagon

  • Schink
    SchinkMonth ago

    Looks like a metro on steroids

  • T R
    T RMonth ago

    I dont trust virgil anymore after that shoot for the stars aim for the moon coverart

  • j mags
    j magsMonth ago

    What the actual crap 💩

  • Fed Up
    Fed UpMonth ago


  • Christopher Mendez
    Christopher MendezMonth ago

    this nigga virgil straight MISSES

  • Viper
    ViperMonth ago

    He should stick to designing clothes and stay the f... away from our rides...

  • Call me Ultimate-Roblox
    Call me Ultimate-RobloxMonth ago

    Basically, it’s a slammed G wagon (good), but made it ugly. (bad)

    CARRERA VLONEMonth ago

    Looks like those riced out Scion cubes

  • KING M
    KING MMonth ago

    Why do everybody hate it, it looks kinda of cool

  • Amirul Farhan Abdul Razak
    Amirul Farhan Abdul RazakMonth ago

    Fashion and automotive can and will never get along. Fashion will destroy the heritage and identity of a car. Just because you can, it does not mean that you should.

  • Ben
    BenMonth ago

    I like

  • Spedetin
    SpedetinMonth ago

    i Like your g G. ”Aaaah

    TONIA WHITEMonth ago

    This is mad, congratulations Virgil, but why is the GLE AMG more expensive than the normal GLE, I have been waiting on the price to reduce 🙄🙄🙄

  • George
    GeorgeMonth ago

    Freaking sweet

  • TomiBaloghMusic
    TomiBaloghMusicMonth ago

    This is so good.. what's wrong with your taste people???😩

  • GP
    GPMonth ago

    Idek what’s supposed to be creative about this, it looks like what I’d expect a DTM G wagon to look like, minus the fashion bits

  • Luca Casler-Bustamante
    Luca Casler-BustamanteMonth ago

    Virgil abloh more like virgin abloh

  • Shreyas N
    Shreyas NMonth ago

    I always hated mercedes models except G wagan and now they have made me even hate the G wagon. Thank you Mercedes-Benz and I will say BMW is a lot better!!

  • trappinchickfil'a
    trappinchickfil'aMonth ago

    I have a feeling iIm the only one in these comments who thinks this is the best design by mercedes yet. Absolutely amazing car!!!

  • Felix S
    Felix SMonth ago

    Its Mercedes trying to be "Hip" "quirky" and "edgy"

  • Leonard
    LeonardMonth ago

    Also eine Off White X Mercedes Benz Racing G Klasse? Das geht ja mal gar nicht

  • N bryant
    N bryantMonth ago

    When they say fashion designer will make anything prefect well that is nothing from prefect

  • Alexis Garcia
    Alexis GarciaMonth ago

    I don’t know what they smoking 🚬

  • Marco Christian Magno
    Marco Christian MagnoMonth ago

    what kind of design is that i love it

  • Patrick
    PatrickMonth ago

    Das Auto an sich sieht mega nice aus, aber ich hätte diese komischen Farbflecke außen nicht gemacht

  • Christopher Lee Ruiz
    Christopher Lee RuizMonth ago

    I dig it actually 😂

  • A.Ffirmative
    A.FfirmativeMonth ago

    I was expecting "CAR" on the side

  • Rivinaka Dharmaratne
    Rivinaka DharmaratneMonth ago

    Looks like something that would be designed by kaws

  • Scaffa City
    Scaffa CityMonth ago

    Where is the red zip tie

  • Ansel Kurian Njavalli
    Ansel Kurian NjavalliMonth ago

    What about ground clearance

  • Mercedes-Benz


    Month ago

    This car is not road legal. 😊

  • Anton Stamm
    Anton StammMonth ago

    I love g wagons but this one is a joke.

  • Mustapha Lawal
    Mustapha LawalMonth ago

    "it has remained unchanged for the Last 40 years" Wow spot on👏👏

  • xhass224
    xhass2242 months ago

    i can see why people don’t like it but i really like it

  • JΛMΛ
    JΛMΛ2 months ago

    I like the steering wheel that's it.

  • Master Mind
    Master Mind2 months ago

    Totally horrible

  • Balázs
    Balázs2 months ago

    Future luxury aka Have the steering wheel and basic car seats be optional features for a ton of money!

  • Aleksander Enzo Kremžar Balaban
    Aleksander Enzo Kremžar Balaban2 months ago

    Can someone explain to me the Vtec button in the first shot at the beginning of the video

  • Lachlan Fearn
    Lachlan Fearn2 months ago

    Looks shit

  • Venkat Manipati
    Venkat Manipati2 months ago


  • Al Ex
    Al Ex2 months ago

    Sacrilege and desecration

  • Sevin Boralugoda
    Sevin Boralugoda2 months ago

    What do you mean a race car? You just added a body kit to a vehicle with the aerodynamic of refrigerator...

  • Jackson North
    Jackson North2 months ago

    Tasteless, just trying to fulfill gen x stan culture.

  • Crusade to Heaven
    Crusade to Heaven2 months ago

    The same people complaining about this, can't even afford the g wagon, nor Virgil's clothing and sneaker wear

  • Alexander
    Alexander2 months ago

    I thought this was a rc car

  • kaleido scope
    kaleido scope2 months ago

    TOYOTA bBにしか見えない

  • bs drawing3
    bs drawing32 months ago


  • Miguel Simoes
    Miguel Simoes2 months ago

    cop or drop? lol

  • dj cue
    dj cue2 months ago

    Another trash shit from Virgil what’s wrong with this culture lv it’s all fuck up with all this designers

  • tony flamingo
    tony flamingo2 months ago

    Thia is just nissan cube for rich people.

  • Jinbo Wang
    Jinbo Wang2 months ago

    wtf is this

  • Leo Serli
    Leo Serli2 months ago

    I think its actually pretty sick

  • IL7
    IL72 months ago

    But you have sportscars..the g is not one. G is luxury, it's royal..why would you do this to it